Martech Landscape 2015
1 in 5 of the solutions on this year s martech landscape weren t there last year.
Martech landscape 2015. Number of martech companies doubles to 2 000 in 2015 content technologies is that they re all participatory in nature. Inspired by the one and only scott brinker and his global edition we have poured over teeny tiny logos checked and rechecked classifications laughed cried and cried a little more in order to bring you the martech landscape uk version. The 2015 edition of my marketing technology landscape supergraphic has been released now with 1 876 vendors represented across 43 categories. We have just released the 2019 edition head over to this page for the 2019 marketing technology landscape.
And that s just a tiny sample of the incredible innovation happening all across the landscape. To actually read it you need a hi res version be prepared to zoom and scroll and then zoom and scroll some more. Platforms and middleware one of the challenges of course is how marketers manage all of these different technologies. So those transactions didn t count as consolidation just a change of ownership.
That s almost the equivalent of the entire 2015 marketing technology landscape. Marketing technologies landscape 2015 by scott brinker lo primero que llama la atención es que scott y su equipo han mapeado en esta ocasión 1 876 proveedores casi el doble que el año pasado por estas fechas donde contaba 947 en 43 categorías una más que el año pasado validando así las tendencia creciente e imparable al crecimiento de la oferta martech. Martech infographics on january 12 2015 at 9 00 am technology continues to be essential to marketing activities as evidenced by the latest marketing technology landscape a long running graphical view of the martech space by scott brinker of chiefmartec and chair of marketing land s martech conference happening this march.